Jacqueline Gordon-Shim, PhD, stands as a paragon of entrepreneurial engineering, seamlessly blending her profound expertise in communications, marketing, design, development, social media, web, and project management with an unwavering entrepreneurial spirit. Her journey began in the heart of Great Britain, where, even as a child, Jacqueline's innate curiosity led her to question the status quo, refusing to settle for easy answers or conventional paths. This relentless pursuit of knowledge and excellence propelled her across oceans, where she harnessed her visionary talents to redefine the essence of strategic planning and brand development.

Jacqueline’s vision has always scaled beyond the horizon. As a child growing up in Great Britain, she was the little girl that raised her hand to ask, “Why?” Growing up she figured out that the right answer was not always the given answer and refused to take “No” for an answer, or to tolerate “because, that’s the way it is.” Jacqueline figured it was better to take the journey to discover the correct answer than accept an answer that was not proven.

Crossing the oceans opened new adventures and opportunities for Jacqueline to grow her ideas and develop her life’s goals into what she does best – vision for companies and brands. Jacqueline delivers a strategic dashboard to every client that takes dynamic ideas and pushes them beyond limits until those ideas are the absolute best. One of the best things about Jacqueline is that her ideas transform into concepts, and as her concepts take life, strong brands are built that translate into cash flow for clients.

Jacqueline has partnered with companies such as AdVersace, AT&T, Bass Hotels & Resorts, Independent Order of Foresters, Siemens, Verizon, UCC, UMC, and MarketingRT. Although retired, Jacqueline's contribution to community continues as she is the founder of three non-profits that she independently self-funds; VetBiz Live, IWVA.org, and The School Source,  She is also the founder of several businesses: The PBR, Diversity Connective, and Ultimate Content Library, and several others that she is in partnership with; MEI Radio, Jamaica Business Magazine, all in response to a need to strengthen marketing strategies through the use of advanced computer software and "out of the box" technologies. Jacqueline thrives in environments of challenge and excitement.

  • Proven success in identifying markets; strategic thinking, planning, and problem solving
  • Strong leadership for highly-skilled product-development teams
  • Bottom-line responsibility for working within the clients' budget
  • A career-long record of consistently increasing global market share and profitability
  • Outstanding ability to develop new marketing channels and strategic-alliance programs in increasingly important local and global markets
  • Communications which effectively targets desired audience

Jacqueline has been the Marketing Director of advertising and marketing strategies for a host of industries, more specifically, independents; insurance, mortgages, and real estate agents as well as construction contractors. She has taken the knowledge and skills learned serving these industries and expanded traditional marketing disciplines into new, highly effective marketing strategies. Jacqueline’s in-depth knowledge of all phases of business activity, along with specialized abilities that set her performance apart enables her to offer a genuinely unique talent.

Jacqueline has not found her comfort zone because it probably does not exist. One of Jacqueline’s biggest accomplishments is stirring the pot, and delivering a five star meal. Jacqueline brings to the table a package of skills, experience, and abilities that will ultimately provide an invaluable resource. Go ahead and get started.

  • Increased partnerships by over 200% with leading companies, community based organizations, government agencies and educational partners to deliver requirements and train staff on program delivery techniques.   
  • Successful in managing projects from inception to successful completion.
  • Developed interpersonal skills having managed and coordinated with a diversity of professionals, including senior management, support staff, vendors, sales teams, PR agencies, IT Departments, Ad Agencies, and non-profit organizations.
  • Exceptionally well organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.
  • Able to establish a team-spirited environment through a positive and proactive leadership style.
  • Implement innovative marketing and advertising strategies to increase customer acquisition, penetration, retention, and revenue.
  • Developed numerous in-house documents, including proposals, marketing plans, advertising plans, media plans, business assumptions, business requirements, directives, media and marketing kits.
  • Control company brand across all marketing collateral in print and electronic formats.
  • Develop and implement business strategies that increase product awareness, market share and company profitability.
  • Successful in developing and executing business plans and maintaining budgets.
  • Secure funding through effective major gift solicitations, creative sponsorship opportunities and effective donor cultivation events

Themes of organization, personal development, and productivity

Jacqueline appears to focus on creating planning guides and workbooks designed to help individuals organize various aspects of their life. Her work includes planners and journals that cater to specific needs, such as job searches, projects, and personal inspiration and organization. Here are the key points from a selection of her publications:

  • The Art of Overcoming: Journaling and Coloring Your Way Through PTSD: A journal focused on mindful techniques and coloring to overcoming PTSD symptoms..
  • My Organized Job Search Planner: A workbook designed to assist job seekers in tracking their application process, including dates applied, responses, interview schedules, and company details.
  • May Lily Journal: A journal focused on personal inspiration and organization, encouraging users to document their journey and goals.
  • My Non-Traditional PATH: QUARTERLY GUIDED JOURNAL FOR PERSONAL BELIEF, DAILY PRACTICE, AND REFLECTION: A quarterly guided journal uniquely designed for those who traverse the realm of personal belief, daily practice, and reflective journaling with a spirit of exploration and individuality.
  • February Violet Planner: Similar to the May Lily Journal, this planner is designed for personal inspiration and organization, with a specific focus on the month of February.
  • Echoes of Insight: Your Guided Path to Self-Discovery: Workbook for the Spiritual Individualist: This is journal is a journey into the heart of your personal belief system, a deep dive into daily practice, and an exploration of reflective journaling like you've never experienced before..
  • July Delphinium Journal: Another journal in the series, aimed at providing inspiration and organizational tools for the month of July.
  • October Calendula Planner: A planner designed for organizing and finding inspiration in October, part of her monthly-themed planning series.
  • 9 week Project Planner: A guide aimed at helping users plan and execute projects over a nine-week period, emphasizing organization and time management.
  • November Chrysanthemum Planner: Continues the theme of monthly planners with a focus on November, offering tools for inspiration and organization.
  • Pink Foil & White Diamonds A-Z Monogramed Project Planner: A series of personalized planners and journals (A, E, J-monograms) featuring white diamonds and pink foil designs, aimed at personal projects and organization.

Gordon-Shim's work emphasizes the importance of planning and organization in achieving personal and professional goals. Each of her publications is designed to offer structured guidance and inspiration, encouraging users to take control of their life events, job searches, and personal projects.

Executive leadership: Executive Director of a national veteran’s organization. 

Client/Industry Experience: United States Marine Corps/Military, AT&T/Telecommunications, MarketingRT/Marketing, Bass Hotels & Resorts/Hospitality, Independent Order of Foresters/Financial, Auto1Plus/Auto-remarketing and Service, Met Life/Financial, Rooks and Pawns Financial Strategies/Financial, Becoming One Flesh/Religious, eXceed Resource/HR, Light of the World Church/Religious, Mount Pisgah UMC/Religious, New Horizons Counseling Center/Medical, Pronto Tax Services/Financial, PC101/Technology, Absolute Truth Media/Radio & TV, Singles Forum of Atlanta/Radio, PowerCore/Networking, Courtney Alexander Press/Non-profit, Katz Securities Law/Legal, Foreclosure Law/Legal, Foreign Debt Consolidation/Legal, Federal Express/Print, A Beacon of Hope/Non-profit, Summit Counseling Center/Non-profit, American Association of Pastoral Counselors/Non-profit, UCC Southeast Conference/Religious.

Integrated Business Communications Professional

Creative professional that excels in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Demonstrated ability to manage and motivate cohesive teams that achieve results. Superb communications, interpersonal and organizational skills. Experience in all aspects of successful integrated marketing communications: writing, web development and management, research, reporting, marketing strategy, advertising, positioning, branding, identity, design, SEO, interactive media, social media, desktop publishing, direct marketing, public relations, event planning, sponsorship and fundraising.

Skills

    l  Development of Training Materials
    l  Business Assumptions/Requirements
    l  Strategic Partnership & Relationship Building
    l  Budget Management & Cost Control
    l  Corporate Communications
    l  Agile and Scrum Process Management
    l  Creative Team Leadership & Supervision
    l  Web & Print Content Development
    l  High Profile Event Planning & Management
    l  Editorial Functions & Media Placement
    l  Board & Committee Development

    l  Creative Market Planning & Execution
    l  Marketing Strategies & Campaigns
    l  Product Positioning & Branding
    l  Sales Collateral & Support
    l  Public & Media Relations
    l  New Product Development & Launch
    l  Public Relations & Agency Management
    l  Advertising & Promotional Campaigns
    l  Gift/Donor Identification & Cultivation
    l  Fundraising & Sponsorship Development
    l  Focus Group & Market Research

Summary of Qualifications

  • Increased partnerships by over 200% with leading companies, community based organizations, government agencies and educational partners to deliver requirements and train staff on program delivery techniques.
  • Successful in managing projects from inception to successful completion.
  • Developed interpersonal skills having managed and coordinated with a diversity of professionals, including senior management, support staff, vendors, sales teams, PR agencies, IT Departments, Ad Agencies, and non-profit organizations.
  • Exceptionally well organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.
  • Able to establish a team-spirited environment through a positive and proactive leadership style.
  • Apply innovative marketing and advertising strategies to increase customer acquisition, penetration, retention and revenue.
  • Developed numerous in-house documents, including proposals, marketing plans, advertising plans, media plans, business assumptions, business requirements, directives, media and marketing kits.
  • Control company brand across all marketing collateral in print and electronic formats.
  • Develop and implement business strategies that increase product awareness, market share and company profitability.
  • Successful in developing and executing business plans and maintaining budgets.
  • Secure funding through effective major gift solicitations, creative sponsorship opportunities and effective donor cultivation events.

Licenses/Certification:

Series 6 & Series 7 (Life and Health & Stock and Bonds), QuarkXPress: Certified Expert, Microsoft Office: Specialist (MOS), Adobe: Certified Expert (ACE), Fundraising Today

Media experience:

Web/Interactive, SEO, SAO, Landing Pages, blogging, Newsletters, Inbound Marketing, Calls-to-Actions, Print Ads, Social Networking, Press Releases, Social Inbox, Smart Content, Automation.

Technology Software/ Web Applications: Mac & PC environments.

Content Management Systems, Interwoven TeamSite, SharePoint, HTML, Web Server Administration, MS Office (MS Project, Visio, Word, Access, Excel, PowerPoint, Publisher), Adobe (Photoshop, InDesign, Illustrator, Dreamweaver, Flash, Premier, Acrobat) QuarkXPress, Joomla, Drupal, Wordpress, Search Optimization

Military

United States Marine Corps